The "YAY-ME" Letter to Your Sphere of Influence There are helpful tools you can use to expand your social media influence. (Were talking multiple millions in volume.). Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). I'm so not into the self praise thing but see so many excellent examples of how to do it right. Before I started using email marketing, my business was struggling. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Diversify Your Outlets 5. Youll see every single time they just as appreciative as everybody else you reach out to. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Add your signature and contact information including your location. Are you tempted to use AI to write blog posts? You didnt think we were going to let you off the hook, did you? If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. You can do this by adding value coming from contribution and giving them something they want. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. If they are not receiving them, they are not actually in your sphere of influence. Now, your phone call list is much more manageable. Be sure your real estate letters dont sound like a form letter that just goes out. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? The easiest way to do this is to use an announcement letter for real estate. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Its really simple. Instead of scrolling past updates from your sphere, take a second to like or comment. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Is there anything I can do for you?. And yes, for years they have been. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. You now have a friend in real estate. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. What are the biggest (non-monetary) challenges and rewards? My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Theyre a light-hearted, non-pushy way to stay in front of people. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. As the leads and referrals start coming in, its important to keep track of each and every one. Happy Anniversary to ME! Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. 6. Youll be shocked at the response. Sample Newsletters | HomeActions If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. You can collect those business cards virtually if you want them. There are 3 primary ways to get your name out there. Just pick up the phone. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. But the truth is, as humans, were already influencing each other all the time. I like this example Jennifer. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. This takes some time. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. I think either way would be fine - whatever feels right to you. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Working your real estate sphere of influence takes far more time than money, at least in the beginning. I dont have any influence! I know thats what I thought the first time I heard it. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Ask them about the dog. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Take this epic SOI marketing story (again from Justin Seeby). Check out these 5 practical tips for growing your sphere with social media. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. It could even be that they are having some work done on their house and need some recommendations. The more personal attention you give, the more theyll like and remember you. Come up with a meaningful message, and hit your database with a postcard mailer. A reminder to winterize their sprinkler system or change smoke detector batteries? He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Most marketing agents do fails because they don't under. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. P151 Marketing Mastermind 01 - Marketing vs Branding Your note/comment is definitely going in my "keeper" file!! Do you know anyone who might be thinking of purchasing a home in the future? Why am I sharing this wonderful news with you? But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! If you havent been staying in touch with your SOI like you know you should, youre not alone. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Approximately 80 percent of all transactions are done within your sphere of influence. If theres one SOI pro tip that bears repeating, its this: Never assume. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. People love to look into each others lives, which is why we all love social media. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Check out our full list of Twitter dos and donts for real estate! As a real estate professional, you have a lot of connections and vendors you know and trust. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Just never, ever assume. That's a wonderful example. For most people, their home is their most valuable asset, and its also their biggest liability. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. But how many agents actually take that advice? on ActiveRain. For example, a home value estimate is one of real estate's most common lead generation tools. You Are Truly "Above The Crowd!". I especially liked your photos of the latest outing you had at Russian River. Here is how to create an audience. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. ActiveRain, Inc. takes no responsibility for the content in these profiles, Twitter posts with visuals get up to 5x more engagement. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. We do coach our clients on these lead generation tactics. Thanks. This field is for validation purposes and should be left unchanged. Real Estate Sphere of Influence - Etsy Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Truth is, most agents are terrified to start working their spheres of influence (SOIs). 240-408-4002 contact@homeactions.net You made your calls and used your Realtor sphere of influence scripts. Out of 30+ agents in my office, I was one of only 9 to receive this honor! RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". And heres where you apply this knowledge to making your phone calls. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. You may be wondering if you should be spending money on buying new leads. Congrats. Writen By. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Theres really no right or wrong way to segment your list. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Where you make your list will depend on where you are in your business. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. We can use the search update tool for four general areas. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Today Im going to tell you, no. If you like the SOI/geographic farm script above, youll love our other real estate email templates. The next question what do you say to them? Excellent blog and I'm going to share it with some new agents in my office! Why Is Growing Your SOI So Important for Real Estate Agents? Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. I was having trouble generating leads and converting those leads into clients. Its a common issue, and sometimes when times are good, it doesnt feel necessary. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Good iedea on using and award and sharing it with your soi. If you show up on social media consistently, simply being there and being open is enough. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! 7 Proven Sphere Of Influence Tips For Real Estate Leads (2023) - Kyle Handy You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. As a result, its upset a lot of our existing lead sources as well. First, it is important to take a look at a few statistics that highlight the current housing market. You need to take a look at the people you are connected with on social media. There are so many ways for real estate agents to generate business. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Congratulations, Lori! Real estate letters to clients samples - sphere of influence All that I need from you is to verify that I have the correct home address and email address for you. Script #1 - Recent Clients & Professional Connections, I hope all is well! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. WOW. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Its one of the easiest ways to get your database engaged again. Jennifer - I really needed to read this!! The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. YAY-ME? Sound good? A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. How to Write an Influence Letter [with Sample] - Request Letters I just want to check in with you and see how youre doing.. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Your newsletter list is also a great place to find referrals. So take a different approach. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. A form letter! Checking in with them to make sure theyre okay is a very normal thing. 9 Real Estate Prospecting Letter Templates for Lead Outreach Love it Jennifer. Then, send a personal note to them. Pro Tip for TikTok: This is a fun one. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. It's helpful to the recipient and offers them something of value, INFORMATION. :). I would love the opportunity to work with you. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. The Best Real Estate Email Templates for Your Sphere of Influence Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Sample Influence Letter. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! What We'll Cover Housing Market Statistics 1. You type in their home search criteria and then enter their contact info. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Good stuff, Jennifer. Copy all of it into one Excel spreadsheet. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. In addition, it might backfire and cause them to never call on you. And time is something busy agents are short on. You may also want to include a gift card to the local coffee shop or other gift. Thx for sharing. Now that you know you DO have a sphere of influence, lets take a look at whos in it. After youve sent the initial letter, be sure to stay in touch periodically. Oops! Were going to give you everything you need to work your SOI like a pro. If you throw a great party, you definitely want to put this to work for you. But asking for it can feel pretty daunting. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Here's a real estate business letter template that you can download and use. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Take Advantage of Direct Mail Marketing 6. And that's an uncomfortable idea for many of us. This is an important lead generation tool in the real estate industry that can help you add that personal touch. 4. and they're yours for free. It's good to hear how to get it done right. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear.