Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. "What does my event have to offer to potential sponsors?". The racing team approaches a mid to high scale business organization asking them for sponsorship. If you can convince a company to sponsor you, but that company doesnt quickly see the value. There are so many businesses with sponsorship programmes. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). From NASCAR, to Club Racing, to go-karting. What assets of your property could potentially provide a good match for your sponsor's objectives? This deck can help spark conversations that eventually lead to a sponsorship proposal. Essentially, Contingency Sponsors have already agreed to support a racing series. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Nationally Televised. Always be thinking of ways to reach new people. Download. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. This means trying to figure out: Listen. If you have questions you think other race directors may know the answers to, or just want to chat about Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. 6 0 obj Will they be seen as an innovator in their company if the sponsorship succeeds? Until recently, this was called the Busch Grand National Series. From NASCAR, to Club Racing, to go-karting. . I could not find the sports car of my dreams anywhere. Firmly Settle Your Offers. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. This kind of branding will make you more recognisable. . If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . This tool allows to fill out any PDF or Word document directly from your browser (no software . So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Open the template in our online editing tool. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. The Complete Guide to Motorsport Sponsorship. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Feel free to email jess@racingmentor.com. Not only are you competing against other racing drivers but also against all other marketing activities. 78 0 obj <>stream Is your audience someone who will actually buy their product? And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Organize the proposal in sections. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Try reframing any negative thoughts into something more positive. The prototype race car is to be evaluated for its potential . Generic sponsorship proposals have little chance of convincing would-be benefactors. Before you even consider approaching a sponsor, put together a sponsorship . Limit the history to no more than two typed pages. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Type text, add images, blackout confidential details, add comments, highlights and more. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Do research about the company. You will use that information to get back to your sponsor with a winning proposal. Include contact information on the introductory letter and proposal. In exchange anyone who donates gets their name on the car for the event. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Not all benefits will be relevant to every business. 0000054763 00000 n You need to show up to a potential sponsor with a persuasive, well thought out plan. The racing team approaches a mid to high scale business organization asking them for sponsorship. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Be sure to target each proposal to the specific potential sponsor. As a racing driver you are focused, talented and ambitious in something you love to do . Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. This is the part that actually attracts your potential sponsor. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Increase sales? Race Car Sponsorship - The Presentation (Part 1 of 4) - YouTube How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Racing & Sponsorships - Valvoline If you cant think of anything to say or ask, consider whether the prospect is right for you. How to Find Sponsorship for Your Race Team or Series the New - Autoweek She also has edited and produced online content for those publications. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Click on the fillable fields and add the required data. Collect this information together when it comes to talking about renewal. First, provide a history of you and your racing team. The template proposal sponsorship comes in A4 and US Letter size. Buy tickets for a NASCAR or F1 race. This will be key in making sure theyre happy throughout the year. endstream endobj 73 0 obj <>stream About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Sponsorship costs are negotiable and generally a one-time expense. You now have to deliver on your sponsor's expectations and, if possible, exceed them. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. vve Any accomplishments in racing you have achieved. Thank the letter reader for his or her time and include all of your contact information. 68 11 If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. It's time to submit your sponsorship proposal. 2011 team racing sponsorship proposal our desire. Sponsorship proposal for Alfie Gendall Racing in 2021. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Want to sit next to thousands of screaming fans? You never know, something. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Gather the history of your racing career or racing team. In the industry this is known as "activating" the sponsorship. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Helping race directors share expertise and learn from each other is a big part of what we do. These are great places to start. Have a question? Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Partnership is the key word here, treat it as a partnership, not a sponsorship. Why is it better than everyone else's? Sponsorship Proposal - Pearson Racing %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. These are generally labor services vs paying cash or parts. Type an introductory letter, addressing it to the person in charge of the organization. Sign it in a few clicks. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Trying to race while sticking to a budget? Leg Daddy Racing Sponsorship Proposal - SlideShare How it REALLY works, what it really is, and how to get it. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. In return, the racer gives the organization publicity and extras, such as personal appearances. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Another element of finding and securing sponsors is building a strong network. Many people think sponsorship is easy: Sponsorships are not charity. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Racing Sponsorship Letter - Fill and Sign Printable Template Online Keep that in mind when frustration sets in along the way. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Of course you can. Motorsports Sponsorship Proposal Template - Get Free Templates Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. To be clear; for every dollar they give you, they want(need?) This needs to be the starting point in your sponsorship strategy. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Available on your favorite podcast player. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. 0000000516 00000 n The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA PDF A&S Racing Sponsorship Proposal This is where your niche makes things easier. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Having Pearson Racing as spokespeople for your corporation and products/services. Even at the pro level, the work, luck, and talent required to make a career is astronomical. If you are looking for racing sponsorship proposals, you are at the right place. Create a two-way relationship with your audience. Approach the deal as a win-win for both sides. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . This way both the parties enter into a sponsorship contract or sponsorship agreement. Think of it more like a sales deck. The marquee value of your corporation's name affiliated with the Pearson Racing. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Announcement [Event.Name] (Event.Date) (Event.Location) Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Understand the sponsorship process first. Racing Sponsors. How it REALLY works, what it really is, and how to get These details usually include your name and contact details and the name and contact details of the potential sponsor. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Racing cars is a very expensive pastime. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word Will you sponsor my race car? Sponsorship Proposal. 03. The organization aims to organize events such as auto motor racing, harness racing, slots . This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Sponsorships - Summit Racing Equipment Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. The heart of your proposal lies in what you have for them. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. *} Edit your sponsorship agreement team online. 2011 Team Racing Sponsorship Proposal Our desire . So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Race Car Sponsorship Proposal Template. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Dont expect to be sponsored for long. Expand awareness of their product? You might be sending gentle emails before pitching more formally. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Keep this in mind with everything you do regarding sponsorship. 0000054541 00000 n 02. Include contact information on the introductory letter and proposal. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Everyone from the outside thinks that everyone racing cars has sponsors. 2. FREE 4+ Racing Sponsorship Proposal Samples [ Team, Car, Driver ] Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. The second is a simple showcase of who you are. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Make a list of every racing expense you incurred over the past season and tally the entries. Sponsorships are not charity. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Your proposal must show depth and that you took the time to understand each sponsor. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Use your market research data to request a feasible amount. Click the link below to read more. How do I find companies to sponsor my race car? Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. A motorsport proposal template wont be for everyone. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Write what the sponsor will get in return, working from the list you have prepared. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Do you need a motorsport proposal template? Racing Mentor but you surely wont be walking away with a heavier wallet. NO! Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS The design proposal sponsorship is easy edit in InDesign. Consider checking out Oval Track racing. 1110 Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. This is a more simple document that tells your story. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Racing is an expensive sport that requires investment and sponsorship. uC%q.Nbd VMdkydek/ ZU>~r5pf In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. This will re-iterate facts about the event benefits, and features. If you dont, it might be worth working with a designer to create this as they work on your proposal. The hard work comes into sitting down and going through these steps. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Contacting a sponsor is like contacting a potential employer.