How to collaborate with La Croix: La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. Just give us the following details and we'll help you get connected, Let us know about social media you frequently use and followers you have. This article will provide all the details about the effectiveness of influencer marketing, its future, and which social media platforms are most effective. Zorka.Agency 15. A post shared by Nike Berlin (@nikeberlin). You need only look at Nikes massive (and growing) Instagram following of over 250M to see that this company dominates its industry. In virtually every case, mega-influencers will have agents working on their behalf to make any marketing deals. Also having honest, open conversations with brands that you work with will help you build a strong relationship and could result in future collaboration opportunities. You can become an Amazon influencer by signing up on their, The Banana Republic is a great example of a brand collaborating with Instagram fashion and lifestyle micro-influencers. Based in Canada, Mejuri is an affordable luxury jewelry brand that sells mens and womens fine everyday jewelry online and in-store as well. Influencer marketing is an excellent way for brands to promote their products or services. How to work with Sephora: Keep an eye out for openings at their official Sephora squad website. They have a team of specialists who look over applications and narrow down the field. Think of unique methods to engage them in the pitch. However, those with a higher following who have found a way to monetize their online presence, like micro-influencers, will probably expect a more formal form of outreach, such as an email (or one to their manager). 77% of marketers agree that micro influencers are at the top of their desired influencers list. Why Is Instagram Flagging My Post as Branded Content? They have a section of their website devoted to the content producers they collaborate with called Collaboration. Its full of carefully selected photos of influential people (wearing Meller eyewear) and links to their Instagram accounts. Check out some of the best justifications for including branded hashtags in your content: Earning attention from brands (because they frequently check hashtags). Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. One of the most popular fashion brands on social media, in part because of their influencer campaigns, H&M has had great success connecting with creators over the years. They are interpreting Glossier. Emily Weiss, creator of Glossier. Get noticed by brands (as they regularly monitor hashtags, Most brands have a unique hashtag that is easily identifiable and instantly associated with the brand, such as Calvin Kleins, Look at hashtags used by other fellow influencers (post captions), Showcase previous work and collaborations, Include contact information( email, phone number, social media handles, website, etc). Industry leaders like Coca-Cola are no strangers to influencer marketing. Mejuri 11. Major changes have occurred in how companies handle influencer marketing. 10 Brands That Scaled Using Content Creators & Micro-Influencers McDonalds. Mama Earth is an Indian natural beauty and wellness brand founded by husband-wife duo Varun and Ghazal Alagh. Best of all, Mejuri accepts direct applications from influencers interested to join Mejuri Fine Crew. The promotion showcased the influencers regular use of Venus goods. For smaller creators, such as nano-influencers, brands can conduct outreach via comments or DMs to set up a partnership. This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to boost the ROI of your influencer campaigns. @scottypass for Ta-Ku Wines. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. If youre seeking a way to have your work seen by a wide audience, an influencer marketplace can be the answer. There is a possibility of a higher return on investment (ROI) when using micro influencers rather than traditional celebrities. The creators and types of content that perform well on the platform are ever-changing. Those interested in being Canon brand ambassadors can take their portfolios to a Canon office near them. A growing number, it turns out. HelloFresh is a meal-kit company headquartered in Germany that ships to various nations as well as the United States, Canada, New Zealand, and Australia. One must maintain uniformity. It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Willing to Work with Small Brands; Just like a new brand joining Instagram, micro-influencers have a small following and are willing to avail any opportunity that comes their way. Brands that work with micro influencers have to determine if the social media stars they want to partner with are relevant. Their daily #DWPickoftheDay contest challenges influencers to create creative content for a chance to be reposted on Daniel Wellingtons official account. Unlike its rivals, Ainfluencer doesnt charge users to peruse its extensive brand database. Which Brands Work With Micro-Influencers? | Lionize.ai Let's take a look at a few of these brands. The application process for Headspace is handled entirely online. Do you want to continue gaining new fans and sponsors? According to research, increasing the frequency with which you post content can boost engagement rates. Some of the small brands working with micro-influencers include: There are a few ways brands can find influencers to partner with. ChopFit is a niche-specific fitness brand that sells limited but unique products that can be used to exercise and work out. If you are interested, you can apply on Maudes official website. Superhost Ambassadors receive special perks such as early access to new features, monetary compensation for referring other hosts, and elevated support status. 4. NeoReach 3. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. You're just riding the wave. For smaller direct-to-consumer (D2C) brands, micro-influencer marketing could be your golden ticket to growing a social media following and creating brand awareness in the minds of your ICP. Not only this, but they also give you a chance to get featured in their feed. Youll start seeing more brands interested in working with you as long as youre providing value that the brand can track, and start attracting an audience they want. The seven essential ways in which you can start your journey for collaborating with different brands: Its not easy to get noticed in a market full of influencers. Micro Influencers Have Strong Success Metrics Most micro influencers work with brands regularly. Here are a few ways brands can use micro influencers to generate UGC: 1. Crystal Head Vodka. It can increase consumer awareness, trust, and engagement. Using this hashtag along with quality content can be a good way to get their marketing teams attention. Lets get into it. You can attract the attention of brands if you use relevant hashtags in conjunction with interesting content. Next on the list of brands that work with micro influencers is Gillette. Using hashtags like #microinfluencers, #smallinfluencers, etc., frequently in the micro influencer industry. They are interpreting Glossier. Work together to advertise and promote their goods and services. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers . Influencer marketing has been rising in popularity in recent years. The Social Club claims many well-known New Zealand brands as its clients, including Jockey, TipTop, Fisher and Paykel, Burger Fuel, Anchor, and Air New Zealand. Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. Its a top-rated app for good health since it facilitates meditation, sleep, and mental relaxation. According to a report by Mention, 15.7% of Instagram users have between 1,000 and 10,000 followers, which is right in the niche of micro influencers. Lets explore what exactly micro influencers are and why many brands prefer to work with them. To become Canons brand ambassador, you can visit a Canon office near you with your portfolio. Once a week? The ASOS Insiders influencer program is a major element of ASOS success and, The best way to get noticed by the brand is by posting content representing the brand with the hashtag, Industry leaders like Coca-Cola are no strangers to influencer marketing. Brands are increasingly moving away from working with huge influencers to promote their products. Chhabra flaunts her authentic life as a working mom, and her Instagram profile shows how she proudly strikes a balance between comfort and style. Glossier 12. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and brands. Adidas 7. Lionizes AI software is one program that does this seamlessly for brands. Keep these key points in mind while creating a media kit for yourself: Are you a creator with highly shareable content that appeals to a niche audience? However, you may be wondering what the main goals of influencer marketing are or how to implement them into your strategy successfully. Miette Dierckx, Yannick Merckx, and Alex Decunha were all significant contributors. S tarbucks The coffee chain is now one of the most successful brands on Instagram by partnering up with influencers for marketing efforts. Its certainly among the most well-known virtual boutiques offering clothing and accessories. Talking of benefits, Superhost Ambassadors get access to exclusive features and tools, cash rewards for helping new hosts, priority customer support, and more. Influencer Marketing in the United States Report, they rely on "regular women" to be their influencers.